{"id":1669,"date":"2026-04-13T12:00:00","date_gmt":"2026-04-13T12:00:00","guid":{"rendered":"https:\/\/onlinemarketingclassroom.com\/blog\/?p=1669"},"modified":"2026-04-13T12:00:00","modified_gmt":"2026-04-13T12:00:00","slug":"60-of-searches-now-end-without-a-click-plus-3-tools-worth-trying","status":"publish","type":"post","link":"https:\/\/onlinemarketingclassroom.com\/blog\/2026\/04\/13\/60-of-searches-now-end-without-a-click-plus-3-tools-worth-trying\/","title":{"rendered":"60% of searches now end without a click (plus 3 tools worth trying)"},"content":{"rendered":"<p>Welcome back to this week&rsquo;s <strong>Side Income Roundup<\/strong>, Monday, April 13.<\/p>\n<p>AI is reshaping how customers find content online, and this week we are looking at what that means for how you structure what you publish. Plus some genuinely useful tools and a couple of quick platform updates worth knowing about.<\/p>\n<p>\ud83d\udd0d Why optimizing for Google alone is no longer enough<br \/>\n\ud83d\udee0 Three AI-powered tools for product images, link analytics, and creative assets<br \/>\n\u26a1 Instagram carousel reorder and Google&rsquo;s new Performance Max controls<br \/>\n\ud83d\udcdd Last week&rsquo;s pocket product method<br \/>\n\ud83e\udd16 Google&rsquo;s free AI dictation app that strips out filler words<\/p>\n<p>Let&rsquo;s get into it.<\/p>\n<hr \/>\n<h2>THIS WEEK&rsquo;S BIG IDEA<\/h2>\n<p>\ud83d\udd0d <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/blog.hubspot.com\/marketing\/ai-content-optimization\">How to Get Found in Both Google and AI Search in 2026<\/a><\/p>\n<p>Almost 60% of searches now end without a click, because users are getting their answers directly from AI Overviews, ChatGPT, and Perplexity. HubSpot&rsquo;s latest breakdown lays out 8 techniques for structuring your content so AI systems can cite it, and the data backs it up: AI-referred traffic grew 527% in a single year, and pages cited in AI summaries see 35% higher click-through rates.<\/p>\n<p>The shift is not about abandoning SEO. It is about adding a layer of clarity and structure that makes your content easy for both Google and AI tools to understand and recommend. <\/p>\n<p><strong><em>Our Take:<\/em><\/strong> <em>Pick your top 5 blog posts this week and restructure each one with a direct-answer summary near the top. If your content is still just keyword-optimized, you are invisible to the tools your customers are already using.<\/em><\/p>\n<hr \/>\n<h2>TOOLS OF THE WEEK<\/h2>\n<p>\ud83d\udee0 <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.shopify.com\/news\/introducing-tinker\">Tinker by Shopify<\/a><br \/>\nA completely free mobile app that bundles 100+ AI tools for product images, videos, logos, and social content. You do not need a Shopify store or any prompt expertise to use it.<\/p>\n<p>\ud83d\udee0 <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.prnewswire.com\/news-releases\/bitly-introduces-ai-powered-features-to-simplify-and-accelerate-marketing-analytics-302732666.html\">Bitly AI Features<\/a><br \/>\nBitly added a conversational AI assistant and weekly insights that automatically surface your best-performing links and QR codes, so you can see what is driving clicks without digging through dashboards.<\/p>\n<p>\ud83d\udee0 <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.designkit.com\/product-listing-generator\">Designkit AI Product Images<\/a><br \/>\nGenerates a full set of product listing images from a single prompt: white backgrounds, lifestyle scenes, and in-use visuals. Replaces what used to require a photographer or hours in Canva.<\/p>\n<p><strong><em>Our Take:<\/em><\/strong> <em>Download Tinker and generate one set of product images or social graphics this week. It is free and takes minutes, so there is no reason not to test it.<\/em><\/p>\n<hr \/>\n<h2>TODAY&rsquo;S QUICK WINS<\/h2>\n<p>\u26a1 <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-allows-users-to-rearrange-carousel-posts\/815490\/\">Instagram Now Lets You Reorder Carousel Posts<\/a><br \/>\nYou can now rearrange the order of photos and videos inside a carousel post after it is already published. Long-press, drag, and your strongest image moves to the front. It takes 30 seconds and could give older posts a second life in the algorithm.<\/p>\n<p>\u26a1 <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.searchenginejournal.com\/google-adds-new-performance-max-controls-and-reporting-features\/570588\/\">Google Adds Audience Exclusions to Performance Max<\/a><br \/>\nGoogle now lets you exclude existing customer lists from Performance Max campaigns, so your ad spend goes toward acquiring new customers instead of retargeting people who already bought.<\/p>\n<p><strong><em>Our Take:<\/em><\/strong> <em>Go reorder any carousel where the first image is not your strongest. And if you run Performance Max, upload your customer list as an exclusion today so every dollar targets new buyers.<\/em><\/p>\n<hr \/>\n<h2>FROM OMC<\/h2>\n<p>\ud83d\udcdd <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/onlinemarketingclassroom.com\/blog\/2026\/04\/06\/the-pocket-product-method-how-to-create-a-27-digital-product-in-one-weekend\/\">The Pocket Product Method: How to Create a $27 Digital Product in One Weekend<\/a><\/p>\n<p>If you have been planning a big course but never quite finishing it, this post explains why starting with a small, fast, finishable product is almost always the smarter move. It walks through the full method for creating a $27 digital product in a single weekend.<\/p>\n<p><strong><em>Our Take:<\/em><\/strong> <em>Pick one specific problem your audience asks about repeatedly and build a short PDF or template that solves it. Small and shipped beats big and stuck every time.<\/em><\/p>\n<hr \/>\n<h2>AI SPOTLIGHT<\/h2>\n<p>\ud83e\udd16 <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/9to5google.com\/2026\/04\/06\/google-ai-edge-eloquent-app\/\">Google&rsquo;s Free AI Dictation App Strips Out Filler Words Automatically<\/a><\/p>\n<p>Google quietly released AI Edge Eloquent, a free iOS dictation app powered by its Gemma models. It transcribes speech in real time, automatically removes filler words like &ldquo;um&rdquo; and &ldquo;uh,&rdquo; runs entirely offline, and has no usage caps or account requirements.<\/p>\n<p><strong><em>Our Take:<\/em><\/strong> <em>Download this and try dictating your next blog outline or email draft instead of typing it. The filler-word removal means what comes out is already cleaner than a raw transcript, and offline means you can use it anywhere.<\/em><\/p>\n<hr \/>\n<h2>UNTIL NEXT WEEK&hellip;<\/h2>\n<p>Here&rsquo;s your move this week:<\/p>\n<p>\u2705 Restructure your top blog posts with direct-answer blocks for AI search<br \/>\n\u2705 Download Tinker and test it on one set of product images or social graphics<br \/>\n\u2705 Reorder any Instagram carousel where the first image is not your strongest<br \/>\n\u2705 Try dictating your next piece of content with AI Edge Eloquent<\/p>\n<p>The tools are getting simpler and the barrier to using them is dropping fast. The advantage goes to people who actually test them instead of just reading about them.<\/p>\n<p>Talk soon,<br \/>\nAidan<\/p>\n<p>P.S. This Wednesday I will be sharing five affiliate link problems that silently cost you commissions, including one where the fix is not repairing anything but adding what was never there. Keep an eye on your inbox.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If AI can&#8217;t parse your content, it can&#8217;t recommend you. Here&#8217;s what to fix.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[20],"tags":[],"class_list":["post-1669","post","type-post","status-publish","format-standard","hentry","category-news-letter"],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Aidan","author_link":"https:\/\/onlinemarketingclassroom.com\/blog\/author\/admin_omc\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/onlinemarketingclassroom.com\/blog\/category\/news-letter\/\" rel=\"category tag\">Newsletter<\/a>","rttpg_excerpt":"If AI can't parse your content, it can't recommend you. Here's what to fix.","_links":{"self":[{"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/posts\/1669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/comments?post=1669"}],"version-history":[{"count":1,"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/posts\/1669\/revisions"}],"predecessor-version":[{"id":1671,"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/posts\/1669\/revisions\/1671"}],"wp:attachment":[{"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/media?parent=1669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/categories?post=1669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/tags?post=1669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}