{"id":1915,"date":"2026-08-03T00:00:00","date_gmt":"2026-08-03T00:00:00","guid":{"rendered":"https:\/\/onlinemarketingclassroom.com\/blog\/?p=1915"},"modified":"2026-08-03T00:00:00","modified_gmt":"2026-08-03T00:00:00","slug":"only-6-want-to-buy-where-they-found-you","status":"publish","type":"post","link":"https:\/\/onlinemarketingclassroom.com\/blog\/2026\/08\/03\/only-6-want-to-buy-where-they-found-you\/","title":{"rendered":"Only 6% want to buy where they found you"},"content":{"rendered":"

Welcome back to this week’s Side Income Roundup<\/strong>, Monday, August 3.<\/p>\n

This week is about the gap between where people find you and where they pay you. Most sellers nail the first half and lose the sale in the handoff.<\/p>\n

\ud83d\udee0 Meta’s new app writes your listing from one photo
\n\ud83d\uded2 Shopify’s pay-only-when-it-sells campaigns reach more countries
\n\u26a1 Reels now dubs your voice into five more languages, free
\n\ud83d\udcdd The Whatnot categories with more buyers than sellers
\n\ud83e\udd16 Square put its sellers inside ChatGPT and Claude<\/p>\n

Let’s get into it.<\/p>\n

\n

THIS WEEK’S BIG IDEA<\/h2>\n

\ud83d\udce2 Social gets you found, your own checkout gets you paid<\/a><\/p>\n

New research covering 23,000 shoppers across 18 markets found that around half of consumers now discover new products on social media, comfortably ahead of the 38% who find them through search. <\/p>\n

However, only 6% of shoppers actually prefer to buy<\/em> inside a social app, just a quarter of US consumers trust social checkout at all, and close to a third would rather complete the purchase on a brand’s own website. For baby boomers that number climbs to 52%.<\/p>\n

Our Take:<\/em><\/strong> Stop trying to close the sale inside Instagram or TikTok. Use those posts to get discovered, then send people to your own checkout.<\/em><\/p>\n

\n

TOOLS OF THE WEEK<\/h2>\n

\ud83d\udee0 Meta launches Seller, an app for Facebook Marketplace<\/a>
\nPhotograph an item and Meta AI writes the title, description, category, and suggested price, then puts it live on Marketplace. <\/p>\n

\ud83d\uded2 Shopify expands Shop Campaigns to the UK and more markets<\/a>
\nOne campaign promotes your products across the Shop app, Meta, Google, Pinterest, ChatGPT, and the open web, with no creative to produce. You set what a new customer is worth to you and only pay when a sale completes.<\/p>\n

Our Take:<\/em><\/strong> Download the Seller app tonight, photograph five things sitting unsold, and let the AI write the listings. That’s the “I need a website first” excuse gone.<\/em><\/p>\n

\n

TODAY’S QUICK WINS<\/h2>\n

\u26a1 Reels will now dub your voice into five more languages<\/a>
\nJapanese, Korean, French, German, and Italian have been added, taking Instagram to 14 languages. It dubs your audio in your own voice and syncs your mouth movements to match. <\/p>\n

\u26a1 Google is turning AI Max on inside Standard Shopping campaigns<\/a>
\nAI Max adds query matching for long conversational searches, ad text pulled from your Merchant Center feed, and Final URL Expansion, which can route traffic to pages you didn’t choose. <\/p>\n

Our Take:<\/em><\/strong> Turn translations on for your next Reel (five more markets, no extra cost). Then check your Shopping campaigns for the new AI Max controls.<\/em><\/p>\n

\n

FROM OMC<\/h2>\n

\ud83d\udcdd The 3 Whatnot Categories Growing Fastest (And Barely Anybody Is Selling In Them Yet)<\/a><\/p>\n

Buyers are piling into some Whatnot categories faster than sellers show up, and almost nobody checks which ones before spending on stock.<\/p>\n

Our Take:<\/em><\/strong> Before you buy another pallet, check whether what’s in your garage belongs in one of these three categories. Cheapest inventory test you’ll run this month.<\/em><\/p>\n

\n

AI SPOTLIGHT<\/h2>\n

\ud83e\udd16 Square just put its sellers inside ChatGPT and Claude<\/a><\/p>\n

Shoppers can find a Square seller, browse the catalog, and order without leaving the AI assistant, and it lands in the seller’s existing register. <\/p>\n

Our Take:<\/em><\/strong> Check whether your store platform feeds your catalog into ChatGPT and Claude yet. If not, tighten your product titles and details now so you’re ready when it does.<\/em><\/p>\n

\n

UNTIL NEXT WEEK…<\/h2>\n

Here’s your move this week:<\/p>\n

\u2705 Let social get you discovered, then send the sale to your own checkout
\n\u2705 List five unsold items in Meta’s new Seller app
\n\u2705 Switch on Reels translations for your next video
\n\u2705 Check whether AI Max is already on in your Shopping campaigns<\/p>\n

Nearly everything above pulls in the same direction: get found where people are looking, then bring them somewhere they’re comfortable paying you.<\/p>\n

Talk soon,
\nAidan<\/p>\n

P.S. Curious about Whatnot but don’t want to gamble on inventory? Run the category check in that post first.<\/p>\n","protected":false},"excerpt":{"rendered":"

Shoppers discover you on social, but they won’t hand over a card there. Plus Meta’s new seller app and a free way to reach five more markets.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[20],"tags":[],"class_list":["post-1915","post","type-post","status-publish","format-standard","hentry","category-news-letter"],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Aidan","author_link":"https:\/\/onlinemarketingclassroom.com\/blog\/author\/admin_omc\/"},"rttpg_comment":0,"rttpg_category":"Newsletter<\/a>","rttpg_excerpt":"Shoppers discover you on social, but they won't hand over a card there. Plus Meta's new seller app and a free way to reach five more markets.","_links":{"self":[{"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/posts\/1915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/comments?post=1915"}],"version-history":[{"count":1,"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/posts\/1915\/revisions"}],"predecessor-version":[{"id":1916,"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/posts\/1915\/revisions\/1916"}],"wp:attachment":[{"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/media?parent=1915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/categories?post=1915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/tags?post=1915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}