{"id":2044,"date":"2026-10-26T00:00:00","date_gmt":"2026-10-26T00:00:00","guid":{"rendered":"https:\/\/onlinemarketingclassroom.com\/blog\/?p=2044"},"modified":"2026-10-26T00:00:00","modified_gmt":"2026-10-26T00:00:00","slug":"reposting-is-costing-you-reach","status":"publish","type":"post","link":"https:\/\/onlinemarketingclassroom.com\/blog\/2026\/10\/26\/reposting-is-costing-you-reach\/","title":{"rendered":"Reposting is costing you reach"},"content":{"rendered":"

Welcome back to this week’s Side Income Roundup<\/strong>, Monday, October 26.<\/p>\n

This week is about a few small things worth doing now: video that actually gets seen, free store upgrades, two deadlines before the holidays, and a reality check on AI.<\/p>\n

\ud83c\udfa5 Why original video now beats reposts for reach
\n\ud83d\uded2 A free WooCommerce update and an AI that builds your missing emails
\n\ud83d\udce6 Amazon’s new prepaid-return rule and your holiday shipping cutoffs
\n\ud83e\udd16 Why shoppers trust AI less than marketers think
\n\ud83d\udcdd The $7 nearly every order leaves behind<\/p>\n

Let’s get into it.<\/p>\n

\n

THIS WEEK’S BIG IDEA<\/h2>\n

\ud83c\udfa5 The secrets to organic reach in 2026<\/a><\/p>\n

Organic reach in 2026 goes to original content made for the platform it’s on, and short-form video under a minute travels furthest on Facebook, Instagram, and TikTok. Both have made originality a ranking signal, so reposting someone else’s clip costs you reach.<\/p>\n

Average brand reach on Instagram fell 14% in a year, and the accounts holding theirs are the ones posting a clip only they could have filmed.<\/p>\n

Our Take:<\/em><\/strong> Film one 30-second vertical video of your product yourself this week. Original clips beat reposts, and the platforms push them to new buyers.<\/em><\/p>\n

\n

TOOLS OF THE WEEK<\/h2>\n

\ud83d\uded2 WooCommerce 11.2 is out<\/a>
\nA free update to the store software you already run. Drop a supplier’s price sheet straight into the product importer, pin category filters while shoppers scroll, and collect a gift date at checkout.<\/p>\n

\ud83e\udd16 Omnisend now builds the emails you’re missing<\/a>
\nThe free email and SMS tool a lot of sellers already use now spots the automations you don’t have yet and offers to set them up, like a win-back for lapsed buyers.<\/p>\n

Our Take:<\/em><\/strong> Update to WooCommerce 11.2 and turn on sticky filters, then let Omnisend’s AI build you one win-back flow this week.<\/em><\/p>\n

\n

TODAY’S QUICK WINS<\/h2>\n

\ud83d\udce6 Amazon makes prepaid return labels mandatory December 18<\/a>
\nIf you fulfill your own Amazon orders, every US return from December 18 has to carry a prepaid label. You get seven days to upload one or refund in full, or Amazon does it for you and bills you.<\/p>\n

\ud83d\ude9a The holiday shipping cutoffs are set<\/a>
\nInternational Christmas orders need to post by early December, and domestic Ground and First-Class land around December 17. Put those dates on your store now so nobody orders too late and blames you.<\/p>\n

Our Take:<\/em><\/strong> Fulfill your own Amazon orders? Switch to prepaid return labels before December 18. Post your holiday cutoffs at checkout today so nothing misses Christmas.<\/em><\/p>\n

\n

FROM OMC<\/h2>\n

\ud83d\udcdd The $7 Thank-You Page Upsell<\/a><\/p>\n

Nearly every order leaves a few dollars behind at the one moment the buyer trusts you most, and this post shows the single page where you can claim it.<\/p>\n

Our Take:<\/em><\/strong> Right after someone buys, offer one small add-on on your confirmation page. They already said yes, so those dollars come easy.<\/em><\/p>\n

\n

AI SPOTLIGHT<\/h2>\n

\ud83e\udd16 Shoppers trust AI less than marketers think<\/a><\/p>\n

A new study found 59% of marketers expect AI personalization to drive their growth, but only 16% of shoppers say AI improves their shopping. Buyers rank saved carts and faster checkout above AI product picks, and 46% would trust you more if you explained how you use their data.<\/p>\n

Our Take:<\/em><\/strong> Shoppers trust AI less than you’d think. Say plainly how you use their data and cut checkout friction before you lean on AI personalization.<\/em><\/p>\n

\n

UNTIL NEXT WEEK…<\/h2>\n

Here’s your short list this week:<\/p>\n

\ud83c\udfa5 Film one original short video of your product
\n\ud83d\uded2 Turn on one Omnisend win-back flow
\n\ud83d\udce6 Check the Amazon return and holiday shipping deadlines
\n\ud83e\udd16 Make your data use and checkout clearer than your AI<\/p>\n

Most of these take minutes, and the two December deadlines are the ones that cost you if you wait.<\/p>\n

Talk soon,
\nAidan<\/p>\n","protected":false},"excerpt":{"rendered":"

Why original video wins, a free store upgrade, two December deadlines, and how much shoppers really trust AI.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[20],"tags":[],"class_list":["post-2044","post","type-post","status-publish","format-standard","hentry","category-news-letter"],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Aidan","author_link":"https:\/\/onlinemarketingclassroom.com\/blog\/author\/admin_omc\/"},"rttpg_comment":0,"rttpg_category":"Newsletter<\/a>","rttpg_excerpt":"Why original video wins, a free store upgrade, two December deadlines, and how much shoppers really trust AI.","_links":{"self":[{"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/posts\/2044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/comments?post=2044"}],"version-history":[{"count":1,"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/posts\/2044\/revisions"}],"predecessor-version":[{"id":2046,"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/posts\/2044\/revisions\/2046"}],"wp:attachment":[{"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/media?parent=2044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/categories?post=2044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlinemarketingclassroom.com\/blog\/wp-json\/wp\/v2\/tags?post=2044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}