{"id":507,"date":"2025-03-18T05:34:48","date_gmt":"2025-03-18T05:34:48","guid":{"rendered":"https:\/\/onlinemarketingclassroom.com\/blog\/?p=507"},"modified":"2025-03-18T05:37:51","modified_gmt":"2025-03-18T05:37:51","slug":"the-be-everywhere-content-strategy-that-helped-me-scale-to-7-figures","status":"publish","type":"post","link":"https:\/\/onlinemarketingclassroom.com\/blog\/2025\/03\/18\/the-be-everywhere-content-strategy-that-helped-me-scale-to-7-figures\/","title":{"rendered":"The &#8216;Be Everywhere&#8217; Content Strategy That Helped Me Scale to 7-Figures"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"507\" class=\"elementor elementor-507\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95f5749 e-con-full e-flex e-con e-parent\" data-id=\"95f5749\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d987a9a elementor-widget elementor-widget-text-editor\" data-id=\"d987a9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There&#8217;s ONE STRATEGY that&#8217;s helped me create and grow an audience of engaged leads for almost 20 years now.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It&#8217;s not Facebook ads.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It&#8217;s not SEO tricks.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It&#8217;s not even the latest AI tools.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">It&#8217;s something far more sustainable and powerful: <\/span><b>a strategic content marketing plan<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Back in 2005, I decided to give the whole &#8220;online entrepreneur&#8221; thing a go. Looking back, my first attempts were frankly embarrassing. I cobbled together a website about Argentine tango. It barely made a dime, but it did earn me free meals at some Buenos Aires steakhouses.<\/span><\/p><p><span style=\"font-weight: 400;\">Fast forward to 2025, and my business partners and I have sold over $100 MILLION of products online.<\/span><\/p><p><span style=\"font-weight: 400;\">What changed?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A big part of the growth was the development of what I call the &#8220;Be Everywhere&#8221; content marketing strategy \u2013 a systematic approach to creating high-quality content and syndicating it across multiple platforms.<\/span><\/p><p><span style=\"font-weight: 400;\">With this strategy, you can keep your leads engaged and happy, even when you\u2019re not selling anything!<\/span><\/p><p><span style=\"font-weight: 400;\">Today, I&#8217;ll show you exactly how this strategy works, and how you can implement it in your own business, regardless of your niche or budget.<\/span><\/p><h2><b>Why Content Marketing Is Your Sure Bet<\/b><\/h2><p><span style=\"font-weight: 400;\">Let&#8217;s start with a fundamental truth: <\/span><b>if you publish something that&#8217;s really good, then you&#8217;re going to get visitors<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">We&#8217;ve seen this from different web properties we&#8217;ve had up and running, and videos we&#8217;ve published over the years. Content marketing is as much of a sure-bet as you can get online for long-term traffic.<\/span><\/p><p><span style=\"font-weight: 400;\">While Facebook paid ads are great, you can often get into a bit of a slug-fest.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A lot of people are running FB ad campaigns, so the competition is fierce. Plus, if you\u2019re not an \u201cexpert\u201d you could be spending money on leads that aren\u2019t a perfect fit.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Remember, content is king.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It can really give you a rock-solid foothold in your market for years to come if you develop good quality content.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4156af e-con-full e-flex e-con e-parent\" data-id=\"e4156af\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd240c elementor-widget elementor-widget-text-editor\" data-id=\"7bd240c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1><b>The &#8220;Be Everywhere&#8221; Strategy<\/b><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-562cee3 e-flex e-con-boxed e-con e-parent\" data-id=\"562cee3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ad7c092 e-con-full e-flex e-con e-child\" data-id=\"ad7c092\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79c6070 elementor-widget elementor-widget-text-editor\" data-id=\"79c6070\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A positive spin-off of providing great quality content upfront is that people will subconsciously think: &#8220;Oh my god, this guy gives so much good quality content up front, imagine what I get when I buy something from him.&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">That&#8217;s why your ultimate goal should be to achieve maximum exposure and get more eyeballs on your message by being present on multiple platforms.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa0f591 e-flex e-con-boxed e-con e-parent\" data-id=\"aa0f591\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ec60e53 e-con-full e-flex e-con e-child\" data-id=\"ec60e53\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54122c2 elementor-widget elementor-widget-text-editor\" data-id=\"54122c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The approach to our content marketing strategy is simple: <\/span><b>be everywhere<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s all about publishing good quality content, syndicating it across different platforms (YouTube, Facebook, Instagram, Pinterest, etc.), then identifying what works (for a specific niche or topic) and double down on those strategies.<\/span><\/p><p><b>IMPORTANT<\/b><span style=\"font-weight: 400;\">: I&#8217;d rather have two or three really good pieces of content a month, like blog posts or videos in your niche, than a ton of lower quality pieces of content. (<\/span><i><span style=\"font-weight: 400;\">That\u2019s why we post one HIGH-QUALITY blog every week, instead of 2-3 bland ones every day.)<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf3f9ce e-con-full e-flex e-con e-child\" data-id=\"cf3f9ce\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f0dd4b elementor-widget elementor-widget-image\" data-id=\"0f0dd4b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"627\" height=\"684\" src=\"https:\/\/onlinemarketingclassroom.com\/blog\/wp-content\/uploads\/2025\/03\/image1-1.png\" class=\"attachment-large size-large wp-image-509\" alt=\"\" srcset=\"https:\/\/onlinemarketingclassroom.com\/blog\/wp-content\/uploads\/2025\/03\/image1-1.png 627w, https:\/\/onlinemarketingclassroom.com\/blog\/wp-content\/uploads\/2025\/03\/image1-1-275x300.png 275w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6eb98a0 e-con-full e-flex e-con e-parent\" data-id=\"6eb98a0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-13f372c e-con-full e-flex e-con e-child\" data-id=\"13f372c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44400e7 elementor-widget elementor-widget-text-editor\" data-id=\"44400e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><b>9 Blog Post Templates You Can Use Today<\/b><\/h2><p><span style=\"font-weight: 400;\">One place people often get stuck is figuring out what they can blog about.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here are nine &#8220;go-to&#8221; templates with example topics that will help you bulldoze through the &#8220;where to start&#8221; roadblock:<\/span><\/p><h3><b>#1: How-To Case Study<\/b><\/h3><p><span style=\"font-weight: 400;\">These are always popular because they answer questions and solve problems. This template can be applied to virtually any niche.<\/span><\/p><p><b>Example topics:<\/b><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How I Built a $10,000\/Month E-commerce Store in the Pet Niche (E-commerce)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to Create a Minimalist Capsule Wardrobe With Just 33 Items (Fashion)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How I Trained for My First Marathon in Just 16 Weeks (Fitness)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to Build a Raised Garden Bed for Under $50 (Gardening)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How I Paid Off $30,000 in Student Debt in 18 Months (Personal Finance)<\/span><\/li><\/ol><p><a href=\"https:\/\/onlinemarketingclassroom.com\/blog\/2024\/10\/02\/case-study-how-we-built-a-brandthat-sold-millions-from-scratch\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Here\u2019s a case study video<\/span><\/a><span style=\"font-weight: 400;\"> we posted lately that\u2019s been getting rave reviews.<\/span><\/p><p><img decoding=\"async\" class=\"alignnone wp-image-511 size-full\" src=\"https:\/\/onlinemarketingclassroom.com\/blog\/wp-content\/uploads\/2025\/03\/image7.png\" alt=\"\" width=\"894\" height=\"624\" srcset=\"https:\/\/onlinemarketingclassroom.com\/blog\/wp-content\/uploads\/2025\/03\/image7.png 894w, https:\/\/onlinemarketingclassroom.com\/blog\/wp-content\/uploads\/2025\/03\/image7-300x209.png 300w, https:\/\/onlinemarketingclassroom.com\/blog\/wp-content\/uploads\/2025\/03\/image7-768x536.png 768w\" sizes=\"(max-width: 894px) 100vw, 894px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31ec59b elementor-widget elementor-widget-text-editor\" data-id=\"31ec59b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><b>#2: Tips &amp; Tricks (7 Hacks to ___)<\/b><\/h3><p><span style=\"font-weight: 400;\">This template is one of the easiest options because it&#8217;s easy to outsource, can be transformed into an infographic, and can be broken down into small chunks.<\/span><\/p><p><b>Example topics:<\/b><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">7 Hacks to Double Your Website Conversion Rate (Digital Marketing)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">10 Things Every First-Time Home Buyer Should Know (Real Estate)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5 Tricks Professional Chefs Use to Elevate Home Cooking (Cooking)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">8 Photography Hacks Using Items You Already Have at Home (Photography)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">12 Productivity Techniques That Helped Me Write a Book in 30 Days (Writing)<\/span><\/li><\/ol><p><a href=\"https:\/\/onlinemarketingclassroom.com\/blog\/2024\/12\/30\/25-quick-sales-hacks-to-master-in-2025\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Here\u2019s how we recently did this for Online Marketing Classroom<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><h3><b>#3: Aggregated Content<\/b><\/h3><p><span style=\"font-weight: 400;\">Use Online Marketing Classroom&#8217;s content search tool to find the most popular content in your niche, then summarize it in your own words or take multiple opinions about a particular topic.<\/span><\/p><p><b>Example topics:<\/b><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What 5 Top Financial Experts Say About Investing in Cryptocurrency (Finance)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The 7 Most Shared TikTok Growth Strategies of 2025 (Social Media)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What Science Really Says About Intermittent Fasting (Health)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Most Popular Interior Design Trends According to Pinterest (Home Decor)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What 10 Successful Entrepreneurs Read Every Morning (Business)<\/span><\/li><\/ol><p><a style=\"font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\" href=\"https:\/\/www.okgrow.com\/blog\/7-tiktok-trends-driving-brand-growth-in-2025\" target=\"_blank\" rel=\"noopener\">Here\u2019s a great example<\/a><span style=\"font-weight: 400;\">\u00a0of how this was done for social media growth.<\/span><\/p><h3><b>#4: Expert Interview<\/b><\/h3><p><span style=\"font-weight: 400;\">This is where you sit down with an expert and they interview you (or vice versa). If you can get your face on video, it&#8217;ll help build up a lot of credibility.<\/span><\/p><p><b>Example topics:<\/b><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;How I Built a 7-Figure Amazon FBA Business&#8221; &#8211; Interview with Top Seller (E-commerce)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exclusive: How This Travel Photographer Makes $200K\/Year (Photography)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Behind the Scenes with Award-Winning Garden Designer (Home &amp; Garden)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">From Corporate Job to Full-Time Creator: An Interview with [Expert] (Career)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Future of AI in Marketing: Conversation with [Industry Leader] (Technology)<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">My YouTube Channel \u201c<\/span><a href=\"https:\/\/www.youtube.com\/c\/TheGrowthBooth\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Growth Booth<\/span><\/a><span style=\"font-weight: 400;\">\u201d is FULL of examples of how I do this.<\/span><\/p><p><span style=\"font-weight: 400;\">By the way, these don\u2019t have to be \u201cfancy.\u201d I do mine over Zoom!<\/span><\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-510\" src=\"https:\/\/onlinemarketingclassroom.com\/blog\/wp-content\/uploads\/2025\/03\/image2-1.png\" alt=\"\" width=\"921\" height=\"615\" srcset=\"https:\/\/onlinemarketingclassroom.com\/blog\/wp-content\/uploads\/2025\/03\/image2-1.png 921w, https:\/\/onlinemarketingclassroom.com\/blog\/wp-content\/uploads\/2025\/03\/image2-1-300x200.png 300w, https:\/\/onlinemarketingclassroom.com\/blog\/wp-content\/uploads\/2025\/03\/image2-1-768x513.png 768w\" sizes=\"(max-width: 921px) 100vw, 921px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-838e020 elementor-widget elementor-widget-text-editor\" data-id=\"838e020\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><b>#5: Crowdsourced Content<\/b><\/h3><p><span style=\"font-weight: 400;\">Ask a question to 10 or more experts in your niche, and their answers become the content of your blog. If each person gives you 20-30 seconds of audio content or 100 words, you&#8217;ve got a 1000-word blog post.<\/span><\/p><p><b>Example topics:<\/b><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">12 Fitness Experts Share Their #1 Tip for Building Muscle (Fitness)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What 10 Successful Bloggers Wish They Knew When Starting Out (Blogging)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">15 Chefs Share Their Favorite 5-Ingredient Meal (Cooking)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">8 Skincare Experts Reveal Their Nighttime Routines (Beauty)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How 12 Self-Made Millionaires Started Their Day (Business)<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Here\u2019s a <\/span><a href=\"https:\/\/cocofax.com\/blog\/12-social-media-marketing-experts-share-their-best-advice\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">great example<\/span><\/a><span style=\"font-weight: 400;\"> we found online!<\/span><\/p><h3><b>#6: Checklist<\/b><\/h3><p><span style=\"font-weight: 400;\">This is similar to template #2, where you give a checklist of things someone might worry about and list best practices for that particular topic.<\/span><\/p><p><b>Example topics:<\/b><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Ultimate Pre-Launch Checklist for Your Online Course (Education)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">15-Point Home Maintenance Checklist for Spring (Home)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Complete Wedding Planning Checklist: 12 Months to &#8220;I Do&#8221; (Wedding)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO Audit Checklist: 20 Points to Optimize Your Website (Marketing)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Essential Carry-On Packing Checklist for International Travel (Travel)<\/span><\/li><\/ol><p><a href=\"https:\/\/www.aidanbooth.com\/email-marketing-checklist\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Here\u2019s an old example of one<\/span><\/a><span style=\"font-weight: 400;\"> I posted on my personal blog years ago. People loved it!<\/span><\/p><h3><b>#7: Infographic<\/b><\/h3><p><span style=\"font-weight: 400;\">Infographics get shared. People LOVE them. They&#8217;re a great way to convey information, and when done well, are perceived as high-value resources.<\/span><\/p><p><b>Example topics:<\/b><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Complete Guide to Wine Pairing (Food &amp; Beverage)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A Visual Timeline of Artificial Intelligence Development (Technology)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The ROI of Different Marketing Channels in 2025 (Marketing)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Sleep Cycle Explained: What Happens During 8 Hours of Sleep (Health)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Anatomy of a Perfect Landing Page (Web Design)<\/span><\/li><\/ol><p><a href=\"https:\/\/www.canva.com\/infographics\/templates\/marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Canva is full of free templates<\/span><\/a><span style=\"font-weight: 400;\"> you can use for creating your own.\u00a0<\/span><\/p><h3><b>#8: Reviews \/ Comparisons<\/b><\/h3><p><span style=\"font-weight: 400;\">In most niches, there are different &#8220;household name&#8221; products. You can review one or compare two of them.<\/span><\/p><p><b>Example topics:<\/b><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shopify vs. WooCommerce: Which E-commerce Platform Is Right for You? (E-commerce)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The 5 Best Stand Mixers for Home Bakers Compared (Cooking)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">iPhone vs. Samsung: Which Smartphone Takes Better Photos? (Technology)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Peloton vs. NordicTrack: The Ultimate Home Fitness Showdown (Fitness)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ConvertKit vs. Mailchimp: Which Email Platform Delivers Better Results? (Marketing)<\/span><\/li><\/ol><p><a href=\"https:\/\/www.seriouseats.com\/best-stand-mixers-7377555\"><span style=\"font-weight: 400;\">Here\u2019s an example<\/span><\/a><span style=\"font-weight: 400;\"> from #2 on the list above!<\/span><\/p><h3><b>#9: Event Commentary<\/b><\/h3><p><span style=\"font-weight: 400;\">This is where something happens, and you write about it. It could be industry news, a product launch, or a significant event.<\/span><\/p><p><b>Example topics:<\/b><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What Apple&#8217;s Latest iOS Update Means for Your Privacy (Technology)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How the New Tax Law Will Affect Real Estate Investors (Finance)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5 Takeaways from the Latest Google Algorithm Update (SEO)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What Pinterest&#8217;s New Shopping Features Mean for E-commerce Brands (Social Media)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How the Olympic Games Changed Sports Marketing Forever (Marketing)<\/span><\/li><\/ol><p><a href=\"https:\/\/searchengineland.com\/google-september-2023-helpful-content-system-update-rolling-out-431978\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Here\u2019s a great example<\/span><\/a><span style=\"font-weight: 400;\"> from a site we love, Search Engine Land.<\/span><\/p><h2><b>Lead Capture Optimization: The Main Objective<\/b><\/h2><p><span style=\"font-weight: 400;\">Let&#8217;s not lose sight of the main objective here, which is almost <\/span><b>ALWAYS to capture an email address<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">While your content brings people to your digital doorstep, it&#8217;s your lead capture strategy that invites them inside.<\/span><\/p><p><span style=\"font-weight: 400;\">Remember, content is key for re-targeting and for a soft sell. Your blog post about something in your niche can work as a soft sell\u2014it may not be a monetary transaction, it may just be to get readers to opt in for something else valuable.<\/span><\/p><p><span style=\"font-weight: 400;\">There are four main components to a lead capture plan, and optimizing each one will dramatically increase your subscriber rate:<\/span><\/p><h3><b>1. Lead Magnets<\/b><\/h3><p><span style=\"font-weight: 400;\">Lead magnets are offers you give to visitors in exchange for their email address. Some effective options include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video Training<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Resource Lists\/Toolkits<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Waiting Lists\/Sales Information<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guides\/Reports<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cheatsheets\/Handouts<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Software Downloads (Free Trials)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discounts\/Free Shipping (Great for E-commerce)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quizzes\/Surveys\/Assessments<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b86e1be elementor-widget elementor-widget-text-editor\" data-id=\"b86e1be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><b>#2: Tips &amp; Tricks (7 Hacks to ___)<\/b><\/h3>\n<span style=\"font-weight: 400;\">This template is one of the easiest options because it&#8217;s easy to outsource, can be transformed into an infographic, and can be broken down into small chunks.<\/span>\n\n<b>Example topics:<\/b>\n<ol>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">7 Hacks to Double Your Website Conversion Rate (Digital Marketing)<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">10 Things Every First-Time Home Buyer Should Know (Real Estate)<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5 Tricks Professional Chefs Use to Elevate Home Cooking (Cooking)<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">8 Photography Hacks Using Items You Already Have at Home (Photography)<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">12 Productivity Techniques That Helped Me Write a Book in 30 Days (Writing)<\/span><\/li>\n<\/ol>\n<a href=\"https:\/\/onlinemarketingclassroom.com\/blog\/2024\/12\/30\/25-quick-sales-hacks-to-master-in-2025\/\"><span style=\"font-weight: 400;\">Here\u2019s how we recently did this for Online Marketing Classroom<\/span><\/a><span style=\"font-weight: 400;\">.<\/span>\n<h3><b>#3: Aggregated Content<\/b><\/h3>\n<span style=\"font-weight: 400;\">Use Online Marketing Classroom&#8217;s content search tool to find the most popular content in your niche, then summarize it in your own words or take multiple opinions about a particular topic.<\/span>\n\n<b>Example topics:<\/b>\n<ol>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What 5 Top Financial Experts Say About Investing in Cryptocurrency (Finance)<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The 7 Most Shared TikTok Growth Strategies of 2025 (Social Media)<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What Science Really Says About Intermittent Fasting (Health)<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Most Popular Interior Design Trends According to Pinterest (Home Decor)<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What 10 Successful Entrepreneurs Read Every Morning (Business)<\/span><\/li>\n<\/ol>\n<a href=\"https:\/\/www.okgrow.com\/blog\/7-tiktok-trends-driving-brand-growth-in-2025\"><span style=\"font-weight: 400;\">Here\u2019s a great example<\/span><\/a><span style=\"font-weight: 400;\"> of how this was done for social media growth.<\/span>\n<h3><b>#4: Expert Interview<\/b><\/h3>\n<span style=\"font-weight: 400;\">This is where you sit down with an expert and they interview you (or vice versa). If you can get your face on video, it&#8217;ll help build up a lot of credibility.<\/span>\n\n<b>Example topics:<\/b>\n<ol>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;How I Built a 7-Figure Amazon FBA Business&#8221; &#8211; Interview with Top Seller (E-commerce)<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exclusive: How This Travel Photographer Makes $200K\/Year (Photography)<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Behind the Scenes with Award-Winning Garden Designer (Home &amp; Garden)<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">From Corporate Job to Full-Time Creator: An Interview with [Expert] (Career)<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Future of AI in Marketing: Conversation with [Industry Leader] (Technology)<\/span><\/li>\n<\/ol>\n<span style=\"font-weight: 400;\">My YouTube Channel \u201c<\/span><a href=\"https:\/\/www.youtube.com\/c\/TheGrowthBooth\"><span style=\"font-weight: 400;\">The Growth Booth<\/span><\/a><span style=\"font-weight: 400;\">\u201d is FULL of examples of how I do this.<\/span>\n\n<span style=\"font-weight: 400;\">By the way, these don\u2019t have to be \u201cfancy.\u201d I do mine over Zoom!<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fc64c4 e-flex e-con-boxed e-con e-parent\" data-id=\"4fc64c4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ab823a1 e-con-full e-flex e-con e-child\" data-id=\"ab823a1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-789c8b3 elementor-widget elementor-widget-text-editor\" data-id=\"789c8b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><b>2. Opt-in Boxes<\/b><\/h3><p><span style=\"font-weight: 400;\">These are the mechanical part of the process that takes someone&#8217;s email and puts it on your list:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The &#8216;What Next&#8217; CTA (at the end of blog posts)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sidebar Widgets<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Billboards (small section at top\/bottom of each page)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entrance Pops<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exit Pops<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page Takeovers<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86f956a e-con-full e-flex e-con e-child\" data-id=\"86f956a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b80a96 elementor-widget elementor-widget-image\" data-id=\"4b80a96\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"318\" height=\"285\" src=\"https:\/\/onlinemarketingclassroom.com\/blog\/wp-content\/uploads\/2025\/03\/image6.png\" class=\"attachment-large size-large wp-image-515\" alt=\"\" srcset=\"https:\/\/onlinemarketingclassroom.com\/blog\/wp-content\/uploads\/2025\/03\/image6.png 318w, https:\/\/onlinemarketingclassroom.com\/blog\/wp-content\/uploads\/2025\/03\/image6-300x269.png 300w\" sizes=\"(max-width: 318px) 100vw, 318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1ab688 e-flex e-con-boxed e-con e-parent\" data-id=\"a1ab688\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f95b10 e-con-full e-flex e-con e-child\" data-id=\"4f95b10\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-631c891 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"631c891\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><b>3. Squeeze Pages<\/b><\/h3><p><span style=\"font-weight: 400;\">A squeeze page is solely focused on getting people onto your email list. Make it <\/span><b><i>crystal clear <\/i><\/b><span style=\"font-weight: 400;\">what you&#8217;re giving them and ensure they know they have to click the button and provide their email address.<\/span><\/p><p><span style=\"font-weight: 400;\">Make sure there are no distractions on your squeeze page\u2014don&#8217;t put any other buttons or navigation.<\/span><\/p><p><span style=\"font-weight: 400;\">Here&#8217;s a quick checklist for creating a squeeze page:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Callout<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contrasting Button Color<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear and Concise<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom Button Text (not just &#8220;submit&#8221;)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social Proof<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No Navigation Options (Distractions)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hard-hitting Headline<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy to Understand<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTA Above the Fold<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile Friendly<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visual Cues (Arrows)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mugshot (aka Hero Shot)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Privacy Policy<\/span><\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-516\" src=\"https:\/\/onlinemarketingclassroom.com\/blog\/wp-content\/uploads\/2025\/03\/image4.png\" alt=\"\" width=\"1266\" height=\"519\" srcset=\"https:\/\/onlinemarketingclassroom.com\/blog\/wp-content\/uploads\/2025\/03\/image4.png 1266w, https:\/\/onlinemarketingclassroom.com\/blog\/wp-content\/uploads\/2025\/03\/image4-300x123.png 300w, https:\/\/onlinemarketingclassroom.com\/blog\/wp-content\/uploads\/2025\/03\/image4-1024x420.png 1024w, https:\/\/onlinemarketingclassroom.com\/blog\/wp-content\/uploads\/2025\/03\/image4-768x315.png 768w\" sizes=\"(max-width: 1266px) 100vw, 1266px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd306a3 e-flex e-con-boxed e-con e-parent\" data-id=\"fd306a3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-126d40d e-con-full e-flex e-con e-child\" data-id=\"126d40d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0fbca1 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"e0fbca1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><b>4. Thank-You Pages<\/b><\/h3><p><span style=\"font-weight: 400;\">At minimum, deliver what you promised. You can also ask people to subscribe to social media or link to a product you are selling.<\/span><\/p><h2><b>The 60-Second Publishing Plan<\/b><\/h2><p><span style=\"font-weight: 400;\">For a blog post, you need to plan out these 5 different elements:<\/span><\/p><ul><li aria-level=\"1\"><b>Publish Date<\/b><\/li><\/ul><ul><li aria-level=\"1\"><b>Writer<\/b><\/li><\/ul><ul><li aria-level=\"1\"><b>Type<\/b><\/li><\/ul><ul><li aria-level=\"1\"><b>Media Kit<\/b><\/li><\/ul><ul><li aria-level=\"1\"><b>Topic\/Category<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Once you&#8217;ve planned all 5 things, you can simply say: &#8220;On [PUBLISH DATE], [WRITER] will publish a [TYPE] post using [MEDIA TYPE] about [TOPIC\/CATEGORY]&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">Example: &#8220;On February 15th, Kyle will publish a checklist post using text about Facebook Ads.&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">Put this information into a spreadsheet such as an editorial calendar to keep track of everything. Now you&#8217;ve built the framework for an outsourced article.<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re running this entirely yourself, these types of instructions are PERFECT for feeding into AI tools like ChatGPT or Claude.<\/span><\/p><h2><b>Example &#8220;Be Everywhere&#8221; Plan<\/b><\/h2><p><span style=\"font-weight: 400;\">Here&#8217;s a concrete example of how this strategy might work:<\/span><\/p><h3><b>Content Deployment<\/b><\/h3><p><span style=\"font-weight: 400;\">Create three pieces of content each week:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1x Blog Post<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1x Video<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1x Infographic<\/span><\/li><\/ul><h3><b>Growth Projection (Organic Only)<\/b><\/h3><p><span style=\"font-weight: 400;\">Based on a conservative estimate of 5 subscribers per content piece per week:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Week 1 = 15 subscribers (from 1 content pieces)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Week 2 = 30 new subscribers + 15 we already have = 45<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Week 3 = 45 new subscribers + 45 we already have = 90<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Week 4 = 60 new subscribers + 90 we already have = 150<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">By Week 52 = 20,670 subscribers (growth rate = 780\/week)<\/span><\/p><h2><b>Learn and Change Course<\/b><\/h2><p><span style=\"font-weight: 400;\">If you find that you&#8217;re getting amazing traction in your niche using your YouTube channel, you might decide to continue with your YouTube channel but not do Pinterest. Use the content channel that gives you the most bang for your buck.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track subscriber value by channel (use Google Analytics and different landing pages)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Double down on the channel that gives you the best returns<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Learn from what you&#8217;re doing and change course if necessary<\/span><\/li><\/ul><h2><b>Final Thoughts: Content Marketing Is Still A \u201cSure Bet\u201d in 2025<\/b><\/h2><p><span style=\"font-weight: 400;\">Content marketing is as much of a sure-bet as you can get online for long-term traffic. The &#8220;Be Everywhere&#8221; strategy allows you to maximize your reach and build a sustainable audience that grows exponentially over time.<\/span><\/p><p><span style=\"font-weight: 400;\">Remember, I&#8217;d rather have two or three really good pieces of content a month than a ton of lower quality content. Quality always wins in the long run.<\/span><\/p><p><span style=\"font-weight: 400;\">If you found this strategy helpful, make sure you subscribe to my email list (there&#8217;s a signup box at the top right of this page). When you sign up, I&#8217;ll send you more content EXACTLY like this to your inbox every single week.<\/span><\/p><p><span style=\"font-weight: 400;\">Plus, it&#8217;s all free!<\/span><\/p><p><span style=\"font-weight: 400;\">Thanks for being a part of this amazing community.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With this strategy, you can keep your leads engaged and happy, even when you\u2019re not selling anything. 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