Here’s something most entrepreneurs get wrong…
They think they need a complete rebrand, a new funnel, or some fancy marketing automation to increase their sales.
But after nearly two decades of testing copy that’s helped generate over $100 million in online sales, I can tell you the truth:
The smallest changes often make the biggest difference.
I’m talking about tiny tweaks you can make in the next 10 minutes. No coding. No designer. No complete overhaul of your entire marketing system.
Just simple copy edits that make your offers instantly clearer, more clickable, and more compelling.
These are the exact tweaks I’ve tested, implemented, and shared with thousands of students. And they work across every niche and business model I’ve seen.
Ready to dive in?
1. Ditch “Learn More.” Say What They’ll Get Instead
Here’s the problem with “Learn More” – it tells people nothing.
It’s vague, boring, and gives zero indication of what happens when they click.
Instead, try:
- “See How It Works”
- “Get Instant Access”
- “Download the Template”
- “Watch the Demo”
Use this on: Buttons, CTA links, image overlays, anywhere you’re asking for a click.
Your button text should be a mini-headline that sells the click, not just a generic instruction.
2. Use Numbers to Anchor Expectations
Vague offers create friction. Specific numbers create clarity.
Instead of: “Join others using this system”
Try: “Join 312 entrepreneurs using this exact template”
Instead of: “Learn to write emails fast”
Try: “Get your first 3 emails written in 15 minutes”
Where this works: Headlines, bullet points, subject lines, social media posts.
Numbers don’t lie, and they don’t require interpretation. They set clear expectations and make your claims more believable.
3. Add “Without” to Reframe Value
The word “without” is psychological gold because it instantly reduces perceived risk and effort.
Examples:
- “Learn how to monetize your email list — without creating a course”
- “Build a 6-figure business — without paid ads”
- “Get more sales — without being pushy”
Where to use it: Headlines, subheads, landing page intros, email subject lines.
This technique addresses the objections people have before they even voice them.
4. Swap Generic Benefits for Real-World Outcomes
“More freedom” means nothing. “Skip 3 months of trial and error” hits hard.
Generic: “Get more traffic to your website”
Specific: “Stop wondering why your content gets ignored”
Generic: “Improve your sales”
Specific: “Turn browsers into buyers without sounding desperate”
Ask yourself: What can they avoid, shortcut, or unlock? That’s your real benefit.
5. Lead With Action Words
Passive language is forgettable. Active language is clickable.
Passive: “Our Funnel Template”
Active: “Steal This Funnel Template”
Passive: “Email Course Available”
Active: “Master Email Marketing in 5 Days”
Passive: “Website Design Services”
Active: “Transform Your Website Into a Lead Magnet”
Action words create urgency and make people feel like something is happening right now.
6. Make the First Line a Hook — Not a Greeting
Most people start emails and blog posts with pleasantries. Big mistake.
People skim. Your first line decides if they keep reading or hit delete.
Instead of: “Hope you’re having a great week!”
Try: “Most creators burn out before they get paid. Here’s how to flip that.”
Instead of: “Welcome to our newsletter!”
Try: “I made a $50,000 mistake so you don’t have to.”
Where to use: Email opens, blog post intros, product descriptions, social media posts.
Hook them immediately, or lose them forever.
7. Use Contrast in Your Headlines
Juxtaposition creates curiosity. Curiosity drives clicks.
Examples:
- “The Funnel That Made $0 (Until I Fixed This One Line)”
- “Why My Worst Product Became My Best Seller”
- “The Email I Almost Deleted Generated $25,000”
This pattern works because it creates an open loop in the reader’s mind. They HAVE to know what happened.
8. Replace “Get Access” With a Tangible Result
“Access” is vague. People don’t want access – they want outcomes.
Instead of: “Get access to our email templates”
Try: “Download the Email Engine That Writes Itself”
Instead of: “Access our training library”
Try: “Master These 7 Sales Skills This Weekend”
Instead of: “Get access to our community”
Try: “Connect With 500+ Entrepreneurs Building 6-Figure Businesses”
Paint a picture of what they’ll actually get, not just permission to see it.
9. Break Long Paragraphs Into Bullets With Outcomes
Wall of text = instant scroll. Bullets = engagement.
But don’t just list features. Show the benefit of each feature.
Instead of a paragraph, try:
- ✅ Plug-and-play email templates (write in minutes, not hours)
- 🚀 Automation that follows up without you (never lose a lead again)
- 📈 Built-in upsells to increase order value (more profit per customer)
Pro tip: Use emojis or symbols to make each bullet visually distinct.
10. Add Urgency Without Hype
Scarcity boosts action, but fake urgency kills trust.
Create real deadlines and limitations:
Real urgency examples:
- “Bonus expires Friday at midnight”
- “Only taking 25 students this month”
- “Next workshop starts in 72 hours”
- “Price increases January 1st”
Avoid fake urgency like:
- Countdown timers that reset
- “Limited time” offers that never end
- Fake inventory counters
Your reputation is worth more than a short-term sales boost.
How to Apply These Without Overwhelm
You don’t need to rewrite everything at once.
Here’s your action plan:
Step 1: Pick your highest-traffic page or most-sent email
Step 2: Choose 2-3 tweaks from the list above
Step 3: Make the changes and test them for 7 days
Step 4: Track clicks, opt-ins, or replies – not just sales
Remember, these are tests, not permanent changes. If something doesn’t work, change it back and try something else.
Start With Just One Change
Look, I know it’s tempting to want to implement all of these at once.
But here’s what I’ve learned after helping thousands of entrepreneurs improve their copy: small, consistent improvements beat massive overhauls every time.
Even if you only update one CTA button, one subject line, or one headline today, you’re moving closer to a conversion-ready offer.
The entrepreneurs who win aren’t the ones with perfect copy from day one. They’re the ones who keep testing, tweaking, and improving.
Pick one tweak from this list. Implement it today. See what happens.
You might be surprised how much difference a tiny change can make.
