Newsletter

Amazon pulled its holiday stock deadlines forward and left the fees alone. Plus what actually stops a second order.

Holiday shoppers want to split the bill, and $22 billion says so. Plus a Shopify change Wednesday that makes your ads look worse than they are.

AI sends shoppers straight past your homepage, and they buy nearly twice as often. Plus a Google Ads setting that changes itself on September 1.

Opens feel good, but they don’t pay you. Plus a Google Ads change on August 17 that quietly raises your cost per sale.

Shoppers discover you on social, but they won’t hand over a card there. Plus Meta’s new seller app and a free way to reach five more markets.

Why the “upgraded” text format isn’t always the right one, plus the tools and updates worth your time this week.

Why spending more rarely fixes the real problem, and where the easy money is actually hiding right now.

New data shows buyers pick human content over glossy ads, and that’s a gift if you run a one-person business.

A quiet wave of AI shoppers is buying right now, and most stores can’t even take their order.

The quiet emails that are out-earning your big sends 28 to 1.