The email number you should stop celebrating
Opens feel good, but they don’t pay you. Plus a Google Ads change on August 17 that quietly raises your cost per sale.
Newsletter
August 2026
112 Days to Black Friday: The 20-Minute Audit That Could Save Your Q4
Black Friday is 112 days away and August is the last low-pressure month to fix anything. Here’s how to find the one bottleneck worth your next four weeks.
Newsletter
Only 6% want to buy where they found you
Shoppers discover you on social, but they won’t hand over a card there. Plus Meta’s new seller app and a free way to reach five more markets.