Welcome back to the Weekly Side‑Income Roundup.
The last week of October is always a strange mix. Spooky deadlines. Q4 chaos. A flood of “final call” promos hitting every inbox.
But behind the noise, there’s opportunity.
This week we’re looking at:
A new AI agent that can literally run parts of your business while you sleep
How CAVA turned Instagram comments into free brand engagement
Pinterest’s plug-and-play holiday sales guide that’s pure gold
A Facebook backend tweak you should fix now
And an AI update that will make your Instagram stories pop
Let’s dive in. This issue is all about automation, creativity, and setting yourself up for a profitable November.
THIS WEEK’S BIG IDEA
The AI Worker Era Has Officially Begun — Here’s How to Profit From It
Most people still use AI like a copy machine. Hit “generate” and hope for clicks.
But OpenAI’s new Agent flips that model completely.
Think of it as your virtual employee. It researches, plans, and executes entire workflows without you lifting a finger. It doesn’t just write. It thinks, predicts, and sells.
Here’s how solopreneurs are already cashing in:
- Trend scout: The Agent spots breakout topics before they peak so you can publish first.
- Competitor teardown: It maps where others are winning and the gaps you can exploit.
- PR autopilot: It finds podcasts, hosts, and journalists who match your niche and writes custom outreach.
- Inbox goldmine: It revives cold DMs and ignored emails, turning dead leads into deals.
Our Take: The real goal isn’t to save time. It’s to build a business that scales without burnout. The ones who treat AI like a team member will win.
TOOLS OF THE WEEK
Here are two tools worth exploring this week:
Pinterest’s Holiday Sales Blueprint
Pinterest just dropped a free Black Friday & Cyber Monday strategy guide packed with ad creative trends, keyword ideas, and visual examples proven to convert. If you’re running promos this month, this is a plug-and-play resource for building high-intent traffic campaigns fast.
Facebook Page Categories Get a Makeover
Meta quietly overhauled how it classifies business pages. That could change how your brand appears in search and recommendations.If you manage multiple pages, review your category settings right away to make sure you’re still showing up where your audience expects.
Our Take:Small backend updates often separate professionals from hobbyists. Spending ten minutes to optimize your metadata today can save thousands in lost reach later.
TODAY’S QUICK WINS
How CAVA Turned “Bowls” Into a Viral Dating Game
Fast-casual chain CAVA launched “Bowlmates,” a playful Instagram series that matched menu items like dating profiles. Fans jumped in to vote, tag friends, and join the conversation.
How Aerie Boosted Engagement 75% by Saying “No” to AI
Aerie’s Instagram post pledging to use no AI-generated models became its most liked in a year, lifting overall engagement by 75%. It proved authenticity still wins in an AI-saturated feed.
Our Take: Bold values can go viral when they align with what your audience believes. AI can create anything, but it can’t “fake” what matters most.
FROM OMC
The Pre-Holiday Audit: 7 Fixes Before November Hits
Before you launch any Q4 promo, run this seven-point checklist to avoid losing clicks, sales, or sanity.
Test timers, links, and mobile layouts
Check pixels and deliverability
Clarify your offer and upsell path
Our Take:Most holiday launches fail because of tiny tech errors, not bad offers. A 20-minute audit now can make the difference between a smooth campaign and a stressful November.
AI SPOTLIGHT
Instagram’s “Restyle” AI Just Changed Story Editing
Instagram rolled out a new Restyle AI tool that lets users transform story visuals with a simple text prompt. Think “make this cinematic” or “add watercolor effect.”
For creators and brands, this means faster, on-brand content without outside software. Expect a wave of stylized stories this season and a higher bar for scroll-stopping visuals.
Our Take: AI design tools are leveling the field fast. What used to take a creative team can now happen from your phone. The next competitive edge won’t be design quality—it’ll be originality.
UNTIL NEXT WEEK…
This week’s theme is automation meets authenticity.
Use technology to scale, but let your voice make it real.
Systems should multiply your output, not replace your connection.
Keep experimenting. Keep optimizing.
Want to Become an OMC VIP?– When you opt-in for SMS messages, you’ll be the FIRST to know when our biggest opportunities drop. Opt-In for SMS messages here!
Talk soon,
Aidan
P.S. – Keep an eye on your inbox, on Wednesday I’ll be sending you an actionable strategy you can use with 10 minutes of reading our email to improve your business!
