Welcome back to the Weekly Side‑Income Roundup.
This week we’ve got fast‑moving shifts, tools you can test in hours, and ideas you’ll want to act on now, not later.
Here’s what’s on tap this week:
- Why holiday uncertainty could be your biggest opportunity
- Fast video turns into visual commerce
- Two tools that will power smarter content and ad tracking
- How holiday marketing is evolving and what that means for you
- Why many AI‑generated pieces are failing (and how to fix yours)
Each link is hand‑picked. Each idea is meant to move you forward.
Let’s dive in.
THIS WEEK’S BIG IDEA
👉 How to Maximize Your Holiday Revenue (Without the Hustle)
Americans are expected to spend $979 billion this holiday season. Many businesses will treat Q4 like the usual rush.
The smarter ones will change the game.
This article from Entrepreneur outlines three big moves: refresh messaging to beat holiday fatigue, don’t rely only on online channels, and reactivate past customers with smart hooks.
Our Take: This isn’t just about holiday tactics. It’s about using the season‑shift as a forcing function for better offers, smarter content and leaner ad spends. Pick one of these moves this week and build it in.
TOOLS OF THE WEEK
Here are two tools you can put to work quickly:
📈 New Instagram Competitor Insights Released
Instagram just added a new insights tab that shows what your competition is doing—growth, content types, timing. Useful for side‑income builders who want to learn fast.
📩 Email Marketing Tips & Infographic Guide
A practical visual guide with seven high‑impact email tactics many marketers skip. Perfect for refining your side‑income email sequence.
Our Take: One tool sharpens your social signal. The other sharpens your email funnel. Use both this week to test content → capture → follow‑up. Even 30 minutes of action can pay off.
TODAY’S QUICK WINS
💅 “It’s Not a Brand. It’s a Lifestyle.”
Marketing Brew’s piece shows how successful creators and side‑income businesses lean into lifestyle identity instead of just products.
🤑 College Student Made $12K in 2 Weeks on Amazon
An Entrepreneur article shares the rapid story of a student who launched a small Amazon offer and hit $12K in two weeks. Built fast, scaled smart.
Our Take: These are high‑leverage ideas you can test this week. Either shift how you position your offer (lifestyle angle) or pick a simple execution and go for volume (micro‑offer). Don’t overthink it. Act.
FROM OMC
🚀 We Use Claude, Not ChatGPT, to Run Our Business (And 5 Ways You Can Too)
We recently published how we moved key workflows to Claude, and why it matters. The article gives you five practical adjustments you can apply to your own stack.
After seeing these five strategies, you won’t look at AI the same way again.
Our Take: Swap tools, not just for novelty, but for workflow leverage. If you’re using the same tools everyone else is, your edge shrinks. Pick one internal process and upgrade this week.
AI SPOTLIGHT
🤖7 AI Tools That Run a One‑Person Business in 2025
This article dives into tools that let solo operators automate, personalize, and scale. All without hiring a team. They aren’t hype, they’re practical.
Our Take: AI isn’t just about big teams anymore. It’s about solo scale. If you’re doing everything yourself, pick one of these tools and integrate it this week. That one upgrade can free hours and open room for growth.
UNTIL NEXT WEEK…
Pick one move and finish it:
- Swap one element of your messaging to lean into lifestyle
- Test your newly spotted competitor insight on Instagram
- Update one email using the email tips guide
Momentum comes from finishing, not perfecting. Keep it simple, keep it moving.
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Talk soon,
Aidan
P.S. – Are you receiving all my emails? These days, it’s harder than ever to get through the “clutter” of our email inboxes. So I created some super quick steps on the next page that will help make sure you always hear from me! Plus, I even have a bonus gift for you on the next page. Check it out!
