When trying to make money online, there’s one thing we ALL focus on. It doesn’t matter who you are, what business you’re in, or how much experience you have.
There is something we all want MORE of…
Conversions and sales.
Now, if you’ve spent any amount of time online, you’ve probably read dozens of different “strategies” for boosting conversions.
Today, I want you to put all those other strategies out of your head and focus on just ONE THING.
In my 20 years of experience making money online, NOTHING has been more effective at boosting my conversions than eliminating objections.
No matter what the product or price point is, you’re always going to get some objections.
ALWAYS. It’s a fact of life.
But how you address those objections makes all the difference.
So today, I thought I’d walk you through three of the most common objections I’ve heard again and again.
Whether I’m selling…
- $50 physical products…
- $1,997 or $2,997 information courses…
- $10,000+ mastermind memberships…
- Or literally ANYTHING else…
These objections have come up. And addressing them head on has made a HUGE difference to my sales.
I’m willing to bet you’ve heard them too…
#1 - “What You’re Selling Costs Too Much”
This is hands-down the most common objection EVERYONE hears. No matter what you’re selling, there will be a portion of your audience that thinks it’s too expensive. Again, this is just human nature. Don’t take it personally.
Here’s what I do…
I do everything I possibly can to build so much value around the product that it actually seems CHEAP in the customer’s mind. When you’re selling the product, try to build up the value so much that people would be willing to pay 10x for it. Make the decision a no-brainer.
Here’s another strategy you can implement ASAP.
Start offering a payment plan. If your product cost $1,997, give customers the option of three payments of $697 or six payments of $347. This way you get the customers who don’t want to spend a lot upfront. You can also work in a discount for people who pay all at once.
Here’s a look at how we did this for our Commission Blueprint Supercharged product…
This works for every prize point, even items under $100.
This is a great way to convert those “fence sitters” in your audience without changing your entire offer.
#2 - “I Don’t Think This Will Solve My Problem”
Whenever I hear this objection, I like to turn to storytelling.
Everyone loves a good story. Take some time and identify how your product or offer has solved a problem for someone (this could even be yourself). Then tell that story to your prospect in terms they understand.
The more that you zero in on the problem they’re trying to overcome, the more they’re going to be able to relate.
Look at my products.
I’m always showing people how my systems and strategies helped me escape my 9-to-5 rat race and find financial freedom. It’s a personal story and it’s powerful. Wanting to make more money online is something my entire audience can relate to.
Demonstrating how I’ve been able to do it, and showing my audience how relatable I am, goes a long way!
Here’s how I even did this on our Online Marketing Classroom site!
Remember, sales is all about psychology.
The more you can think like your prospect and address their thoughts or concerns head on, the better you’ll convert.
That brings me to the third objection (which is all about psychology)…
#3 - “Not Right Now, I Can Do This Later”
Overcoming this objection is all about creating scarcity.
Now, it’s important to realize that scarcity doesn’t need to be over the top. Things like “If you don’t get this now, you’re never going to be able to get it,” don’t always work. One of the worst things you can do is create false scarcity. People see through that.
Instead, try something like…
- “If you don’t act fast, you’ll miss out on a one-time discount.”
- “If you get it today, you’re going to get something else.”
- “If you buy today, you’ll also get bonus features that aren’t offered anywhere else.”
How can you create real scarcity with your products?
Taking some time to carve this out and put it into action will be one of the best investments you can make to your offer.
One last suggestion today…
When trying to overcome objections from your audience, it’s key to always be testing new techniques and messaging.
Everyone’s audience responds differently. Just because something works for someone, doesn’t mean it will work for EVERYONE. So be sure to test out new things and always be 100% transparent with your audience.
And in my opinion, one of the best places to test messaging to your audience is in your email marketing.
Every campaign or broadcast is a great way to see what type of messaging resonates best with your audience. And because your audience willingly provided their email address – that means they want to hear from you.
Now, if you’re ready to take your email marketing to the next level, we’re offering FREE 7-day trials to our all-in-one email platform SendPad!
Whether you want to fully automate your email marketing or want to keep in close contact with your list through daily broadcasts, we’ve got you covered.
You can check out all the automations and features we offer, right here!
