The Automated Sales System Framework

The solution is combining the tremendous reach of the internet with the personalization of face-to-face selling. 

You can achieve this through email marketing automation.

Here’s how the system works:

The foundation of this system consists of two primary types of emails:

• Broadcasts (sent just one time)
• Autoresponders (a series of emails set up in advance to be delivered in the future)

What makes this system powerful is creating a web of “smart autoresponders” that interact with each other, automatically sending prospects into the email series most relevant to their needs.

Let’s see this in action with a real example:

Imagine you want to improve your golf skills – specifically your short game. 

You’ve found a website that promises to help improve your golf, but they keep sending general golf content, not addressing your specific problem. You don’t buy anything and continue searching.

Then you find a blog post all about improving your short game. 

They offer an opt-in incentive with specific techniques for that exact challenge. After subscribing, you receive a series of valuable emails that help improve this specific aspect of your game, along with relevant product offers that you’re eager to purchase.

This simple act of “segmenting” subscribers into separate email series catered to what they need right now helps serve them better and generates more sales.

Two Powerful Segmentation Methods

Now that we’ve got that down, let’s look at the two main approaches to building this system:

Method 1: Segment from Point of Entry with Topic-Specific Lead Magnets

This is where your lead magnet (free offer in exchange for an email) is specific to the content they’re reading. If your website is about improving golf skills, and the post they’re reading is specifically about driving the ball further, you’d offer a lead magnet on that exact topic.

After opt-in, they receive an email series focused on that topic, promoting relevant products. 

These could be training courses or equipment that helps them achieve their goal.

After completing this series, you either move them to your main broadcast list or guide them to another segment based on their next goal.

Method 2: Everyone Opts In to the Main List, Then Segment from Within

With this approach, everyone starts on your main list. 

In your welcome email (and follow-ups), you include questions that help identify their interests:

For a golf site, you might ask:

• I’m brand new to the game

• I want to drive the ball further

• I want to improve my short game

When they click one of the options, your email system “tags” them and moves them to a sub-series on that topic, with product offers helping achieve that particular result.

You can also do this “covertly” by simply sending a list of popular content on different topics and tagging people based on what they click. 

What they click indicates their current interest and helps funnel them into the appropriate sub-series.

Building Your Mini-Sequences

Although creating multiple email sequences might sound complex, it becomes simple when you follow this formula:

1. Make a list of each step required to get a person from point A (where they are now) to point B (where they want to be)
2. Create a second list of any roadblocks they might encounter along the way
3. For each email in your sequence, briefly teach one step and address a potential roadblock
4. When applicable, connect the solution to their roadblock with a product that solves one or more obstacles

For example, if someone is building an online business and needs to create a landing page, the obstacle might be technical challenges or not knowing how to design a high-converting page. 

The solution could be signing up for a landing page builder that makes it easy.

Your subscriber is grateful because they’re one step closer to their goal, and you’ve made a sale by genuinely helping them overcome an obstacle.

Advanced Tactics for Higher Conversions

Once you have your basic segmentation in place, these advanced tactics can dramatically increase your results:

Follow Up on Clicks to Offer Pages

After setting up a system that removes customers from offer lists, you can boost conversions by triggering a short email series when someone clicks to a sales page but doesn’t purchase within a certain period.

They’re clearly interested since they clicked the offer, but didn’t buy for some reason. 

Follow up with an email addressing common objections or answering questions about the product.

Send another email asking why they decided not to buy and if there’s anything you can help with. 

The next day, send case studies and testimonials of others who have succeeded with the product, along with a reminder to take action.

Turn Subscribers into Raving Fans

Incorporate these strategies to build stronger connections with your audience:

Share your personality through stories and personal examples in your emails. When you connect lessons with real-life experiences, people feel like they know you and trust your advice.

Add a “hard lesson learned” email to your autoresponders, where you share your experience encountering one of the obstacles they may face, and learning the hard way.

Use open “hooks” and close them in later emails. Just like TV shows that end with cliffhangers, you can create anticipation for your next email by posing questions or partially explaining something and promising to continue in a future message.

For example: “Can you guess the beginner’s hack that regularly takes up to 3 strokes off any new player’s golf game? Reply to this email with your guess.”

This approach not only increases open rates but also encourages two-way conversation that builds rapport. Getting replies to your emails also helps keep them out of the “Promotions” tab in Gmail.

Implementing Your First Sequence

Start by identifying the subtopics within your niche. 

Even when you’ve already “niched down,” you still have people seeking solutions for different reasons or at different stages in their journey.

For example, in a niche like “Dating For Men Over 50,” people might be at various stages:

• Some don’t know where to meet potential partners
• Others are meeting people but saying the wrong things
• Some have gone on dates but struggle with relationship complexities at this age

If you’re unsure about the subsets in your market, look at popular websites in your niche and note how they categorize their information and products.

Next steps:

1. Create blog content that specifically serves these subsets
2. Add email messages to your existing autoresponder that links to this content
3. Set up your email platform to move contacts to specific lists when they click on these links
4. Create a 3-5 email sequence for each subset, promoting a relevant offer
5. Create lead magnets specific to each segment and add them to relevant content pages

Scaling Your Business with the System

This system can exponentially grows your business because:

• You have an automated system selling multiple products over a longer period
• You don’t need to continuously bring in new people just to earn revenue for a few days
• People automatically cycle from one set of offers to another
• Your earnings per subscriber increase as you’re serving them more effectively
• Higher open rates and purchase rates allow you to spend more to acquire leads
• You can scale traffic campaigns and explore opportunities that were previously too expensive

To continue feeding your system, advertise your individual lead magnets directly on Facebook and other traffic sources.

While keeping the big picture in mind, start with just one targeted sequence. 

As soon as that’s running and generating profits, repeat the process for your next segment. 

Before long, you’ll have a complete system in place that sells for you 24/7.

Remember that you don’t want to go too narrow with your segments. If there aren’t at least several hundred people that could reasonably be in each segment, it’s probably not worth the time.

By implementing this email automation system, you’ll see improved deliverability rates, decreased unsubscribes and spam complaints, increased subscriber loyalty, and the ability to help your subscribers solve their problems more effectively – all while generating more sales with less ongoing work.