The ‘Be Everywhere’ Content Strategy That Helped Me Scale to 7-Figures

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There’s ONE STRATEGY that’s helped me create and grow an audience of engaged leads for almost 20 years now.

  • It’s not Facebook ads. 
  • It’s not SEO tricks. 
  • It’s not even the latest AI tools.

It’s something far more sustainable and powerful: a strategic content marketing plan.

Back in 2005, I decided to give the whole “online entrepreneur” thing a go. Looking back, my first attempts were frankly embarrassing. I cobbled together a website about Argentine tango. It barely made a dime, but it did earn me free meals at some Buenos Aires steakhouses.

Fast forward to 2025, and my business partners and I have sold over $100 MILLION of products online.

What changed? 

A big part of the growth was the development of what I call the “Be Everywhere” content marketing strategy – a systematic approach to creating high-quality content and syndicating it across multiple platforms.

With this strategy, you can keep your leads engaged and happy, even when you’re not selling anything!

Today, I’ll show you exactly how this strategy works, and how you can implement it in your own business, regardless of your niche or budget.

Why Content Marketing Is Your Sure Bet

Let’s start with a fundamental truth: if you publish something that’s really good, then you’re going to get visitors.

We’ve seen this from different web properties we’ve had up and running, and videos we’ve published over the years. Content marketing is as much of a sure-bet as you can get online for long-term traffic.

While Facebook paid ads are great, you can often get into a bit of a slug-fest. 

A lot of people are running FB ad campaigns, so the competition is fierce. Plus, if you’re not an “expert” you could be spending money on leads that aren’t a perfect fit.  

Remember, content is king. 

It can really give you a rock-solid foothold in your market for years to come if you develop good quality content.

The “Be Everywhere” Strategy

A positive spin-off of providing great quality content upfront is that people will subconsciously think: “Oh my god, this guy gives so much good quality content up front, imagine what I get when I buy something from him.”

That’s why your ultimate goal should be to achieve maximum exposure and get more eyeballs on your message by being present on multiple platforms.

The approach to our content marketing strategy is simple: be everywhere.

It’s all about publishing good quality content, syndicating it across different platforms (YouTube, Facebook, Instagram, Pinterest, etc.), then identifying what works (for a specific niche or topic) and double down on those strategies.

IMPORTANT: I’d rather have two or three really good pieces of content a month, like blog posts or videos in your niche, than a ton of lower quality pieces of content. (That’s why we post one HIGH-QUALITY blog every week, instead of 2-3 bland ones every day.)

9 Blog Post Templates You Can Use Today

One place people often get stuck is figuring out what they can blog about. 

Here are nine “go-to” templates with example topics that will help you bulldoze through the “where to start” roadblock:

#1: How-To Case Study

These are always popular because they answer questions and solve problems. This template can be applied to virtually any niche.

Example topics:

  1. How I Built a $10,000/Month E-commerce Store in the Pet Niche (E-commerce)
  2. How to Create a Minimalist Capsule Wardrobe With Just 33 Items (Fashion)
  3. How I Trained for My First Marathon in Just 16 Weeks (Fitness)
  4. How to Build a Raised Garden Bed for Under $50 (Gardening)
  5. How I Paid Off $30,000 in Student Debt in 18 Months (Personal Finance)

Here’s a case study video we posted lately that’s been getting rave reviews.

#2: Tips & Tricks (7 Hacks to ___)

This template is one of the easiest options because it’s easy to outsource, can be transformed into an infographic, and can be broken down into small chunks.

Example topics:

  1. 7 Hacks to Double Your Website Conversion Rate (Digital Marketing)
  2. 10 Things Every First-Time Home Buyer Should Know (Real Estate)
  3. 5 Tricks Professional Chefs Use to Elevate Home Cooking (Cooking)
  4. 8 Photography Hacks Using Items You Already Have at Home (Photography)
  5. 12 Productivity Techniques That Helped Me Write a Book in 30 Days (Writing)

Here’s how we recently did this for Online Marketing Classroom.

#3: Aggregated Content

Use Online Marketing Classroom’s content search tool to find the most popular content in your niche, then summarize it in your own words or take multiple opinions about a particular topic.

Example topics:

  1. What 5 Top Financial Experts Say About Investing in Cryptocurrency (Finance)
  2. The 7 Most Shared TikTok Growth Strategies of 2025 (Social Media)
  3. What Science Really Says About Intermittent Fasting (Health)
  4. The Most Popular Interior Design Trends According to Pinterest (Home Decor)
  5. What 10 Successful Entrepreneurs Read Every Morning (Business)

Here’s a great example of how this was done for social media growth.

#4: Expert Interview

This is where you sit down with an expert and they interview you (or vice versa). If you can get your face on video, it’ll help build up a lot of credibility.

Example topics:

  1. “How I Built a 7-Figure Amazon FBA Business” – Interview with Top Seller (E-commerce)
  2. Exclusive: How This Travel Photographer Makes $200K/Year (Photography)
  3. Behind the Scenes with Award-Winning Garden Designer (Home & Garden)
  4. From Corporate Job to Full-Time Creator: An Interview with [Expert] (Career)
  5. The Future of AI in Marketing: Conversation with [Industry Leader] (Technology)

My YouTube Channel “The Growth Booth” is FULL of examples of how I do this.

By the way, these don’t have to be “fancy.” I do mine over Zoom!

#5: Crowdsourced Content

Ask a question to 10 or more experts in your niche, and their answers become the content of your blog. If each person gives you 20-30 seconds of audio content or 100 words, you’ve got a 1000-word blog post.

Example topics:

  1. 12 Fitness Experts Share Their #1 Tip for Building Muscle (Fitness)
  2. What 10 Successful Bloggers Wish They Knew When Starting Out (Blogging)
  3. 15 Chefs Share Their Favorite 5-Ingredient Meal (Cooking)
  4. 8 Skincare Experts Reveal Their Nighttime Routines (Beauty)
  5. How 12 Self-Made Millionaires Started Their Day (Business)

Here’s a great example we found online!

#6: Checklist

This is similar to template #2, where you give a checklist of things someone might worry about and list best practices for that particular topic.

Example topics:

  1. The Ultimate Pre-Launch Checklist for Your Online Course (Education)
  2. 15-Point Home Maintenance Checklist for Spring (Home)
  3. The Complete Wedding Planning Checklist: 12 Months to “I Do” (Wedding)
  4. SEO Audit Checklist: 20 Points to Optimize Your Website (Marketing)
  5. The Essential Carry-On Packing Checklist for International Travel (Travel)

Here’s an old example of one I posted on my personal blog years ago. People loved it!

#7: Infographic

Infographics get shared. People LOVE them. They’re a great way to convey information, and when done well, are perceived as high-value resources.

Example topics:

  1. The Complete Guide to Wine Pairing (Food & Beverage)
  2. A Visual Timeline of Artificial Intelligence Development (Technology)
  3. The ROI of Different Marketing Channels in 2025 (Marketing)
  4. The Sleep Cycle Explained: What Happens During 8 Hours of Sleep (Health)
  5. The Anatomy of a Perfect Landing Page (Web Design)

Canva is full of free templates you can use for creating your own. 

#8: Reviews / Comparisons

In most niches, there are different “household name” products. You can review one or compare two of them.

Example topics:

  1. Shopify vs. WooCommerce: Which E-commerce Platform Is Right for You? (E-commerce)
  2. The 5 Best Stand Mixers for Home Bakers Compared (Cooking)
  3. iPhone vs. Samsung: Which Smartphone Takes Better Photos? (Technology)
  4. Peloton vs. NordicTrack: The Ultimate Home Fitness Showdown (Fitness)
  5. ConvertKit vs. Mailchimp: Which Email Platform Delivers Better Results? (Marketing)

Here’s an example from #2 on the list above!

#9: Event Commentary

This is where something happens, and you write about it. It could be industry news, a product launch, or a significant event.

Example topics:

  1. What Apple’s Latest iOS Update Means for Your Privacy (Technology)
  2. How the New Tax Law Will Affect Real Estate Investors (Finance)
  3. 5 Takeaways from the Latest Google Algorithm Update (SEO)
  4. What Pinterest’s New Shopping Features Mean for E-commerce Brands (Social Media)
  5. How the Olympic Games Changed Sports Marketing Forever (Marketing)

Here’s a great example from a site we love, Search Engine Land.

Lead Capture Optimization: The Main Objective

Let’s not lose sight of the main objective here, which is almost ALWAYS to capture an email address. 

While your content brings people to your digital doorstep, it’s your lead capture strategy that invites them inside.

Remember, content is key for re-targeting and for a soft sell. Your blog post about something in your niche can work as a soft sell—it may not be a monetary transaction, it may just be to get readers to opt in for something else valuable.

There are four main components to a lead capture plan, and optimizing each one will dramatically increase your subscriber rate:

1. Lead Magnets

Lead magnets are offers you give to visitors in exchange for their email address. Some effective options include:

  • Video Training
  • Resource Lists/Toolkits
  • Waiting Lists/Sales Information
  • Guides/Reports
  • Cheatsheets/Handouts
  • Software Downloads (Free Trials)
  • Discounts/Free Shipping (Great for E-commerce)
  • Quizzes/Surveys/Assessments

#2: Tips & Tricks (7 Hacks to ___)

This template is one of the easiest options because it’s easy to outsource, can be transformed into an infographic, and can be broken down into small chunks. Example topics:
  1. 7 Hacks to Double Your Website Conversion Rate (Digital Marketing)
  2. 10 Things Every First-Time Home Buyer Should Know (Real Estate)
  3. 5 Tricks Professional Chefs Use to Elevate Home Cooking (Cooking)
  4. 8 Photography Hacks Using Items You Already Have at Home (Photography)
  5. 12 Productivity Techniques That Helped Me Write a Book in 30 Days (Writing)
Here’s how we recently did this for Online Marketing Classroom.

#3: Aggregated Content

Use Online Marketing Classroom’s content search tool to find the most popular content in your niche, then summarize it in your own words or take multiple opinions about a particular topic. Example topics:
  1. What 5 Top Financial Experts Say About Investing in Cryptocurrency (Finance)
  2. The 7 Most Shared TikTok Growth Strategies of 2025 (Social Media)
  3. What Science Really Says About Intermittent Fasting (Health)
  4. The Most Popular Interior Design Trends According to Pinterest (Home Decor)
  5. What 10 Successful Entrepreneurs Read Every Morning (Business)
Here’s a great example of how this was done for social media growth.

#4: Expert Interview

This is where you sit down with an expert and they interview you (or vice versa). If you can get your face on video, it’ll help build up a lot of credibility. Example topics:
  1. “How I Built a 7-Figure Amazon FBA Business” – Interview with Top Seller (E-commerce)
  2. Exclusive: How This Travel Photographer Makes $200K/Year (Photography)
  3. Behind the Scenes with Award-Winning Garden Designer (Home & Garden)
  4. From Corporate Job to Full-Time Creator: An Interview with [Expert] (Career)
  5. The Future of AI in Marketing: Conversation with [Industry Leader] (Technology)
My YouTube Channel “The Growth Booth” is FULL of examples of how I do this. By the way, these don’t have to be “fancy.” I do mine over Zoom!

2. Opt-in Boxes

These are the mechanical part of the process that takes someone’s email and puts it on your list:

  • The ‘What Next’ CTA (at the end of blog posts)
  • Sidebar Widgets
  • Billboards (small section at top/bottom of each page)
  • Entrance Pops
  • Exit Pops
  • Page Takeovers

3. Squeeze Pages

A squeeze page is solely focused on getting people onto your email list. Make it crystal clear what you’re giving them and ensure they know they have to click the button and provide their email address.

Make sure there are no distractions on your squeeze page—don’t put any other buttons or navigation.

Here’s a quick checklist for creating a squeeze page:

  • Callout
  • Contrasting Button Color
  • Clear and Concise
  • Custom Button Text (not just “submit”)
  • Social Proof
  • No Navigation Options (Distractions)
  • Hard-hitting Headline
  • Easy to Understand
  • CTA Above the Fold
  • Mobile Friendly
  • Visual Cues (Arrows)
  • Mugshot (aka Hero Shot)
  • Privacy Policy

4. Thank-You Pages

At minimum, deliver what you promised. You can also ask people to subscribe to social media or link to a product you are selling.

The 60-Second Publishing Plan

For a blog post, you need to plan out these 5 different elements:

  • Publish Date
  • Writer
  • Type
  • Media Kit
  • Topic/Category

Once you’ve planned all 5 things, you can simply say: “On [PUBLISH DATE], [WRITER] will publish a [TYPE] post using [MEDIA TYPE] about [TOPIC/CATEGORY]”

Example: “On February 15th, Kyle will publish a checklist post using text about Facebook Ads.”

Put this information into a spreadsheet such as an editorial calendar to keep track of everything. Now you’ve built the framework for an outsourced article.

If you’re running this entirely yourself, these types of instructions are PERFECT for feeding into AI tools like ChatGPT or Claude.

Example “Be Everywhere” Plan

Here’s a concrete example of how this strategy might work:

Content Deployment

Create three pieces of content each week:

  • 1x Blog Post
  • 1x Video
  • 1x Infographic

Growth Projection (Organic Only)

Based on a conservative estimate of 5 subscribers per content piece per week:

  • Week 1 = 15 subscribers (from 1 content pieces)
  • Week 2 = 30 new subscribers + 15 we already have = 45
  • Week 3 = 45 new subscribers + 45 we already have = 90
  • Week 4 = 60 new subscribers + 90 we already have = 150

By Week 52 = 20,670 subscribers (growth rate = 780/week)

Learn and Change Course

If you find that you’re getting amazing traction in your niche using your YouTube channel, you might decide to continue with your YouTube channel but not do Pinterest. Use the content channel that gives you the most bang for your buck.

  • Track subscriber value by channel (use Google Analytics and different landing pages)
  • Double down on the channel that gives you the best returns
  • Learn from what you’re doing and change course if necessary

Final Thoughts: Content Marketing Is Still A “Sure Bet” in 2025

Content marketing is as much of a sure-bet as you can get online for long-term traffic. The “Be Everywhere” strategy allows you to maximize your reach and build a sustainable audience that grows exponentially over time.

Remember, I’d rather have two or three really good pieces of content a month than a ton of lower quality content. Quality always wins in the long run.

If you found this strategy helpful, make sure you subscribe to my email list (there’s a signup box at the top right of this page). When you sign up, I’ll send you more content EXACTLY like this to your inbox every single week.

Plus, it’s all free!

Thanks for being a part of this amazing community.

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