500 Words That Turned My Business From A Success To An EMPIRE…

More than a decade ago, I stumbled on a simple marketing strategy that completely changed my business forever.

I’d found success building small niche websites. But there was still so much room to grow.

I certainly wouldn’t say I had hit it “rich” yet.

But when I finally sat down and started REALLY paying attention to Buyer Personas and Customer profiles, everything changed.

Creating buyer personas is one of the MOST under-utilized strategies I’ve seen. So many people skip right past it! And it’s really a shame because it’s so simple.

When I started, I’d write simple 500 word descriptions of my customers. They weren’t overly complicated, but they were extremely specific.

As soon as I started creating these,

  • My content became so much more relatable,
  • People started engaging more with my brands,
  • It became easier to write copy and create content,
  • But most importantly – My conversions SKYROCKETED.

So today, I’m going to show you EXACTLY how to create your own and the SPECIFIC things to include in every one you create.

Let’s jump right in!

What Most Businesses Get Wrong

Let me be brutally honest here…

Most businesses think they know their customers, but they’re really just guessing. They might know basic things like age and location, but that’s where it stops.

It’s like trying to be friends with someone but only knowing their name and where they live. Not very helpful, right?

I see three big mistakes happening over and over:

  1. Getting stuck on basic demographics
  2. Making assumptions instead of doing research
  3. Creating profiles that are too vague to be useful

Here’s the thing – your customer profile needs to go WAY deeper than “men aged 25-34 who live in major cities.” That’s not enough to create marketing that really connects.

Here’s how I create extremely effective profiles in 3 steps

The 3-Part Framework I Use For Every Customer Profile

After years of testing (and plenty of mistakes), I’ve developed a simple framework that works every single time.

Think of it like a three-legged stool – you need all three parts to make it stable.

Part 1: Demographics (Who They Are)

This is your foundation. Yes, we need the basics:

  • Age
  • Location
  • Occupation
  • Marital status
  • Education level
  • Income level

But don’t stop there. Get specific about their lifestyle:

  • Do they have kids? How many?
  • Do they own or rent?
  • What kind of car do they drive?
  • Where do they shop?

Part 2: Psychographics (How They Think)

This is where it gets interesting. We’re diving into their minds. So think about questions like these:

  • What keeps them up at night?
  • What are their core values?
  • What do they read?
  • What podcasts do they listen to?
  • Which influencers do they follow?
  • What are their hobbies?
  • What makes them click ‘buy’ without hesitation?

People buy based on EMOTIONS.

So understanding the way they think is more important than anything else. Their fears, wants and desires are extremely important when it comes to marketing. Those are the exact things you want to speak to.

Part 3: Behaviors (What They Do)

This is where the rubber meets the road. We’re looking at:

  • Their daily routine
  • Shopping habits
  • Decision-making process
  • Common objections
  • Website browsing patterns
  • Social media activity
  • Purchase triggers

Now that we’ve covered the three-part framework, it’s time to take this to the next level.

The Secret Weapon: Empathy Mapping

Here’s where things get really powerful.

Empathy mapping is like putting yourself in your customer’s shoes and walking a mile in them.

I break it down into four simple questions:

  1. What do they THINK and FEEL?

    • Their biggest hopes
    • Their secret fears
    • What success looks like to them
    • Their private thoughts about your industry
  2. What do they SEE?

    • Their daily environment
    • The ads they respond to
    • The products they use
    • Their friends’ behaviors
  3. What do they HEAR?

    • Advice from friends and family
    • What their boss tells them
    • What experts in your field are saying
    • The podcasts and videos they consume
  4. What do they SAY and DO?

    • How they talk about their problems
    • What they tell their friends
    • Their public behavior vs. private thoughts
    • Their social media activity

After you answer all these questions and fill in each of these topics, you’ve got yourself an extremely powerful profile. Here’s an example…

And here’s how you can use it to transform your entire marketing strategy…

Content Marketing

Once you truly understand your customer, content creation becomes almost effortless.

Instead of staring at a blank screen wondering what to write about, you’ll know exactly which pain points keep your audience up at night.

For example, let’s say you discovered that many of your students are struggling with tech setup, You can create a series of “over-the-shoulder” video tutorials. Why video? Because your customer profile showed they preferred watching over reading when learning technical stuff.

The engagement explodes because you’re finally speaking their language and delivering content in their preferred format.

Paid Traffic

Instead of throwing money at random platforms, you’ll know precisely where your ideal customers hang out online.

Let’s say you discover that your target audience is spending hours on YouTube watching DIY marketing videos. You can shift your ad spend there and watch your cost per acquisition drop significantly.

You’ll also know exactly which images will stop them mid-scroll.

Are they attracted to lifestyle images of freedom and travel? Or do they respond better to screenshots of results and data? Your customer profile tells you this.

The best part?

Writing ad copy becomes simple when you understand their specific pain points and dreams. You’re not guessing anymore – you’re speaking directly to their desires.

Product Creation

Here’s where most people get it completely backwards. They create a product and then try to find customers.

But when you have a solid customer profile, you build exactly what your audience needs.

You could spend weeks or months creating a comprehensive course with every feature you could think of. But guess what? Maybe your customers aren’t looking for “comprehensive” – they want quick wins and simple solutions.

How do you find this out? Through customer profile research.

Now you know exactly:

  • What features will make them click “buy now”
  • The perfect price point that feels like a bargain but still communicates value
  • Which bonuses will push them over the edge
  • How to package everything so it feels achievable, not overwhelming

Email Marketing

This is probably my favorite part.

A detailed customer profile transforms your email marketing from random broadcasts into targeted conversations that feel personal.

You’ll know the perfect time to send emails (Are they checking email first thing in the morning? Late at night after the kids are in bed?). You’ll understand which subject lines will get them to stop and open – because you know what they care about most.

But here’s the real secret: when you understand your customer’s journey, you can tell stories that feel like you’re reading their mind.

That’s the power of a well-researched customer profile.

You’re not just throwing content at the wall and hoping something sticks.

Every email, every offer, every story is carefully crafted to resonate with your specific audience.

Most importantly, you’ll know exactly when and how to present your offers. Should you lead with scarcity? Social proof? Problem-solution? Your customer profile has all these answers.

Getting Started Today

Okay, ready to do this yourself? Here’s your action plan for the next 24 hours:

  1. Pick ONE product or service to focus on
  2. Spend 30 minutes filling out the demographic basics
  3. List 5 websites/blogs your ideal customer reads
  4. Write down their top 3 fears about your industry
  5. Describe their perfect solution in their own words

Remember – you don’t need to get it perfect. Start simple and keep refining as you learn more about your customers.

Pro Tip: One of my favorite tricks is to copy and paste actual customer comments from social media into my profiles. It helps me capture their exact language and emotions.

Ready to put these marketing tips into action right away?

Here’s something that can help…

One of the best places to test things to different buyer personas is on your landing page or in your sales funnel. That’s exactly why we created PixaPage – our all-in-one site and funnel builder.

When you start a free trial of PixaPage, you get…

  • 50+ ready to use templates you can easily use for your business…
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With PixaPage, you can have your entire business up and running in minutes and test all of these amazing strategies.

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